Orders in email and WhatsApp
The ERP only sees what someone retyped. The rest lives in threads and voice notes.
Food and liquor distribution
Orders in, invoices out, without the inbox chase.
Reps still take orders the way customers send them. We structure that intake, match it to routing and invoices, and keep liquor compliance off the side of someone's desk.
Where the week goes
Routing and invoices that do not match
What left the warehouse and what got billed are reconciled by hand at the end of the day.
Catalog and inventory drift
Sales reps quote SKUs that are 86'd. The sheet they carry is a week behind the warehouse.
Credits and short ships
A missing case turns into a week of emails between the driver, the rep, and AP.
What we typically connect
- Order intake from email, WhatsApp, and EDI
- Routing and delivery status
- Invoicing and credits
- Catalog and warehouse inventory
Food distribution
High SKU counts, short shelf life, and customers who still text the order. We keep intake familiar and make the warehouse and the invoice agree.
- Standing orders and last-minute adds
- Catch-weight and substitutions
- Route sheets that match what is on the truck
Liquor distribution
The same order-to-invoice mess, plus licenses, age-gated SKUs, and paperwork that cannot wait in a personal inbox.
- License and permit checks before a drop
- Invoice matching against what the account can buy
- A paper trail AP and compliance can both open
Questions
Common questions
Short answers to what people ask first.
How to automate WhatsApp Business?
Structure the order as it comes in, instead of asking customers to switch. Food and liquor reps still take WhatsApp and email. OTR reads that intake, matches it to routing and invoices, and writes into the ERP so someone is not retyping voice notes. The warehouse and the bill finally agree.
How is AI being used in supply chain?
It turns messy intake into a record the warehouse can pick and AP can bill. OTR builds that for food and liquor distributors: email, WhatsApp, and EDI in, routing and invoices out. Credits and short ships stop living in a week of threads. Catalog quotes match what is actually on the truck.
How much does AI cost for a food distributor?
OTR scopes the build to the workflow, not a public rate card. The return is hours and fewer mismatches between what left the warehouse and what got billed. For a sense of scale, other OTR operations have returned about 105 hours a week and 264 hours a year. Book a demo to price your intake.
How AI is transforming wholesale?
Orders no longer wait on someone to retype a WhatsApp into the ERP. OTR structures intake, routing, invoices, and credits for food and liquor wholesalers. Reps keep quoting the way customers already send orders. License checks can run before a liquor drop. The sheet in the bag is no longer a week behind the warehouse.
What's the best AI for distributor sales teams?
The one that meets the order where it already is: email, WhatsApp, a standing list. OTR does not replace the ERP. We structure that intake, match SKUs to inventory, and keep invoices aligned with what shipped. Sales teams stop quoting 86'd product. AP stops reconciling by hand at the end of the day.
Get the hours back without adding headcount.
Book a demo to see how a custom system would run on your operation, and how we handle implementation so your team uses it.
